Art Direction

Art direction oversees a project's visual elements, such as a branding or advertising campaign. It involves making creative decisions related to the use of images, typography, colors, and other visual elements that will be used to convey a message or tell a story.

In branding, art direction creates visual elements consistent with the brand's identity and messaging. This can include developing a visual style guide that outlines the use of colors, typography, imagery, and other design elements that should be used consistently across all brand communications.

The art director works closely with designers, copywriters, and other creatives to ensure that all brand communications are visually compelling, engaging, and aligned with the brand's overall vision and goals.