Product packaging design is a crucial component of branding. It serves as a tool to attract consumers' attention, communicate the product's unique features, and differentiate the brand from competitors. Good product packaging design can provide a positive experience for the consumer and increase their chances of purchasing.
A well-designed package can also enhance the perceived value of the product. Consumers often associate a product's packaging with its quality and value. A package that looks and feels high-quality can create a positive impression and justify a higher price point.