Marketing and advertising campaigns support brands by promoting their products or services to the target audience, building awareness, generating interest, and ultimately driving sales. These campaigns typically involve a combination of various media channels, both digital and traditional, to reach a broader audience and convey the brand's message.
Marketing and advertising campaigns also help establish and reinforce the brand's image and identity. Through consistent messaging and visual elements, campaigns can help create a strong association between the brand and its values, personality, and benefits. This can lead to increased brand loyalty and advocacy among consumers and a higher likelihood of repeat purchases.