Going Beyond the Product in Craft Beer

Sunriver Brewing makes a lot of fantastic beer that, not surprisingly, wins a lot of awards. But based in Sunriver, Oregon, the brand is equally driven by stewardship, nature, community, and plain outside fun.

We’ve worked on several campaigns with Sunriver with the idea that the brand story extends far beyond that.

Together, we ventured into the traditionally product-centric craft beer space with short, fun, and impactful messages aimed at aligning viewpoints.

As distribution and locations expanded, the messaging we worked on helped the company extend its personality and ethics along with the product.