The Hixon
Branding Bend’s Largest Mixed-Use Development
Case Study:
Visual Identity
Industry:
Active Lifestyle
Launched in 2019, The Hixon at Westside Yard is Bend, Oregon’s largest mixed-use development. Drawing direct inspiration from the community and environment that abounds.
The Hixon feels new, exciting, yet familiar. It provides unique-to-Bend features for its adrenaline-seeking residents, such as a bike tuning shop, dog wash room, and storage for oversized gear.
We were tasked with creating a modular, market-appropriate identity system for signage, interior design, and marketing applications.
The identity system was highly instrumental in connecting with a tenant base, making lease-up a breeze, far-and-away outperforming projections.
The Hixon feels new, exciting, yet familiar. It provides unique-to-Bend features for its adrenaline-seeking residents, such as a bike tuning shop, dog wash room, and storage for oversized gear.
We were tasked with creating a modular, market-appropriate identity system for signage, interior design, and marketing applications.
The identity system was highly instrumental in connecting with a tenant base, making lease-up a breeze, far-and-away outperforming projections.
The Hixon leased all 203 available units in only 75 days.
The initial absorption schedule projected 10 months.
That’s 4x faster than projected.
The initial absorption schedule projected 10 months.
That’s 4x faster than projected.
There's more to see.
